Unlocking the potential of Central and Eastern Europe's STR market

Connect with property managers, hosts, and innovators from across the CEE region. Discover the tools, trends, and strategies powering one of Europe's fastest-growing rental markets.

2

Events

41

Speakers

43

Sessions

Why SCALE

Not another conference
A growth engine for your business

Every detail is designed to deliver measurable value from who's in the room to what's on stage to what you take home.

BookSecure your seat

PrepareCurated pre-event content

LearnActionable sessions

ConnectPeer networking

GrowImplement & scale

Actionable

43+

sessions over four years

Leave with a playbook, not just inspiration

Every session is designed around takeaways you can implement Monday morning. No fluff panels, no sponsor keynotes disguised as content.

Peer-driven

100%

operators

The room is the product

Operators managing 10+ units, tech founders, revenue managers — everyone in the room is building something real in CEE's STR market.

Market-specific

CEE

focused

Built for CEE, not generic

Local regulations, local pricing dynamics, local partnerships. Every talk and workshop is calibrated to what matters in CEE right now.

ROI-first

2

weeks to ROI

The ticket pays for itself

The right idea, the right connection or the right opportunity can deliver far more value than the cost of attending. That's the return on investment we aim to create at every Scale event.

PREVIOUS CONFERENCES

Looking back at all past editions

Since 2022, these events have helped shape the professional short-term rental community in France.

SCALE Central & Eastern Europe 2026

SCALE Central & Eastern Europe 2026

SCALE Eastern Europe 2025

SCALE Eastern Europe 2025

SCALE Wire

Stay ahead of key market shifts

Discover key news, market signals, and updates to scale your vacation rental business and boost profitability.

Continue reading on Wire →

Always watching

All the SCALE Radars for this market

Autonomous radars sweep official sources, OTAs and market data around the clock. Follow one and never miss the change that affects your business.

Regulation

0 caught this week

New laws, licensing rules, registration schemes, tourism taxes, court rulings, and enforcement actions in your markets.

No CEE catches yet — follow this radar to get alerted.

Follow this radar

OTA Policy

0 caught this week

Airbnb, Booking, Vrbo, and Expedia policy, fee, ranking, and product changes that hit your listings.

No CEE catches yet — follow this radar to get alerted.

Follow this radar

Market Pulse

0 caught this week

Supply, demand, ADR, occupancy, and booking-window shifts across your markets.

No CEE catches yet — follow this radar to get alerted.

Follow this radar

Stack

0 caught this week

PMS, channel manager, dynamic-pricing, and vendor releases, outages, and integration changes.

No CEE catches yet — follow this radar to get alerted.

Follow this radar

Pricing Window

0 caught this week

Demand-driving events and market swings that open a window to move your rates before rooms sell out.

No CEE catches yet — follow this radar to get alerted.

Follow this radar

Competition

0 caught this week

New operators, new listings, and pricing moves from competitors in your markets.

No CEE catches yet — follow this radar to get alerted.

Follow this radar

Deal

0 caught this week

M&A, funding rounds, and vendor deals that reshape the tools and platforms you rely on.

No CEE catches yet — follow this radar to get alerted.

Follow this radar

Market Entry

0 caught this week

Signals that a market you don't operate in yet is opening up — regulation easing and demand building where you could expand.

No CEE catches yet — follow this radar to get alerted.

Follow this radar

tax-reporting

0 caught this week

DAC7 platform reporting, VAT and ViDA changes, tourist tax rates and remittance rules, and registration thresholds in the countries you operate in.

No CEE catches yet — follow this radar to get alerted.

Follow this radar

guest-compliance

0 caught this week

Traveller registration and police reporting duties, EES and ETIAS border changes, ID and data-collection rules, and restrictions on keyboxes and self check-in.

No CEE catches yet — follow this radar to get alerted.

Follow this radar

platform-numbers

0 caught this week

Quarterly results and shareholder letters from Airbnb, Booking and Expedia — nights booked, ADR, take rate, and where they say demand is heading next.

No CEE catches yet — follow this radar to get alerted.

Follow this radar

air-access

0 caught this week

New routes, seat-capacity changes, airline exits, and airport disruption affecting who can reach your market — and from where.

No CEE catches yet — follow this radar to get alerted.

Follow this radar

macro-watch

0 caught this week

Central-bank rate decisions and currency swings that move financing costs and shift which source markets can afford your rates.

No CEE catches yet — follow this radar to get alerted.

Follow this radar

13 radars · Scroll to explore

The voices

Leading STR voices who joined SCALE

Operators, founders and industry leaders who bring real experience to the stage since 2022.

Miro Gospodinov

Miro Gospodinov

CEO

MyDataValue

Matej Koutny

Co-founder

Blahobyty

Neely Khan

Hospitality Writer & Story Expert

Neely Khan

Sab Mulligan

Brand AI Hospitality Specialist

Zzzing

James Cassidy

Senior Director EMEA

Expedia Group

Agnieszka Sudek

Agnieszka Sudek

Director of Sales

Breezeway

Massimo Bernardi

Massimo Bernardi

Director of Sales & Development

Full-Price

Rodrigo Lopez

Account Executive

Beyond

Kamen Manev

CEO

Flat Manager

Matěj Koutný

Co-founder

Blahobyty

Alessandro Poncini

Alessandro Poncini

Manager, Solutions Consultants EU

Pricelabs

Diogo Sosa

Key Account Manager

Hostify

Andreas Meladianos

Andreas Meladianos

Co-founder

Prime Host

Pawel Jaworeck

Founder

Fragola Apartments

Grzegorz Zurawski

Grzegorz Zurawski

PSWK

Kamil Krzyzanowski

Kamil Krzyzanowski

CEO

Renters.pl

Damian Sheridan

Damian Sheridan

CEO and Co-founder

SCALE

Richard Vaughton

Richard Vaughton

Founder

Yes Consulting

Joonas Sipila

Co-founder & CEO

Pacho

Boris Pavlov

Co-founder

Onseason

Gianpaolo Vairo

Gianpaolo Vairo

Co-founder & COO

SCALE

Alex Caravitis

Co-founder & CEO

Hosthub

Bircan Kaan

Area Manager Turkey & Bulgaria

Booking.com

Robin Clifford

Sales Director EMEA

Guesty

Siana Vasselinova

Siana Vasselinova

Solutions Consultant

Pricelabs

Nevena Borissova

Nevena Borissova

Co-founder & COO

Flatimo

Ruben Verplancke

Ruben Verplancke

COO

Guestway

Chavdar Marinov

Chavdar Marinov

CEO & Founder

Hostify

Savina Nedyalkova

Savina Nedyalkova

Ministry of Tourism Bulgaria

Government

Simon Lehmann

Co-Founder / CEO

AJL Atelier

Moran Goldboim

Co-founder & CPO

Boom

Dimitar Dimitrov

Dimitar Dimitrov

CEO

Shelly Group

Vassil Terziev

Mayor of Sofia

Irena Georgieva

Irena Georgieva

Minister of Tourism

Krzysztof Zbudniewek

Krzysztof Zbudniewek

Solutions Consultant

PriceLabs

Maria Krastev

Business Administration Manager

Heimaleiga

Mircho Mirev

Head of Integrations

Shelly Group

Yordan Terziyski

Yordan Terziyski

Former PM and Architect

Government

Boris Miodrag

CEO

Sun Spalato Property Management

Ela Mezhiborsky

Ela Mezhiborsky

Co-Founder & President

Autohost

Joan Cortes

CRO

Hostify

41 speakers · Scroll to explore

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